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We are all interested in 'get rich quick' schemes, always chasing an offer of some description or looking for that brilliant marketing tool that will enable us to make millions over night while we sit back relax and contemplate the finer things in life.
However, many of us have to settle for ways of saving a penny here or there normally by missing out on simple luxuries, notice that this seems to be the mums going without, anyway there are other ways to make a pound or two that we take for granted every day and that is by using the 'Loyalty card' and I'm not talking about the actual Loyalty card that you get to use with your shopping although these do have some uses, I'm talking about using the word 'Loyalty'.
Where has the loyalty gone? Everyday you see new services, schemes, products that are all aimed at attracting new customers, Sales persons running round with slogans 'entice more customers', ' must increase our list'. Meanwhile forgetting about their most important commodity they already have, their existing customer base. The customers who have got them to where they are today who have been faithful to them for many years and yet the majority of these offers are not open to them. Why?
Once we have been sucked in we are no longer useful, we continue to pay our subscription at the same cost, give or take the annual increment, as the day we joined while the services tera beta account they provide today are better or quicker and been sold at half the price to yes you guessed it their 'New Customers'. So what do we do?
We can take the obvious choice, bit dramatic but does work. We cancel yes we no longer require their service. Why because apparently once we have cancelled our subscription we then become, yes that's right a 'new customer' where we then have the full run of their playing field. We now are able to enjoy, pick and choose - STOP this is silly. We don't actually want to cancel or actually go ahead and leave, NO we just threaten to leave we are off to another rival, some one who can offer us the same service for less.
This does prompt a reaction, suddenly their customer base is under an attack, suddenly their monthly statistics won't look so good, leaving customers are not good for business. So now you have them literally 'by the balls', sock it to them, tell them what you want, tell them what you don't want, even throw in the odd sweetener something like 'I really love your service and I don't really want to leave but under these circumstances I don't have a choice'. They will be begging you to stay and yes you guessed right again they will be happy to provide the same service at a considerably lower price or even the same they offer for new customers and might even throw in a freebie.
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